Bacardi pledges to lead rum’s premiumisation
06 May, 2016
Bacardi has pledged to lead the premiumisation of rum, the company conceding it has failed in the past to emulate the achievements of other category leaders.
Digital Edition
Comment
Danil Nevsky and Laura Grassulini
Are we missing the real point of on-trade advocacy?
Danil Nevsky and Laura Grassulini discuss the reasons why advocacy is so important when it comes to the bar community
